Polling booth level analysis of the election results and voter composition indicates voting pattern of the area. Over the years leaders and political parties have segmented total electorate on different parameters like caste etc. this has created some problems like excessive dependency on political workers who have vested self interest and problem of anti-incumbency.

Election Awaaz, India’s first ISO 9001:2000 Certified Company for providing election & campaign technology to candidates/political parties has been working on the concept of Voter Relationship management. The company realized that People-Politician Interface will be successful if politicians see benefits in it. Thus Company approached many leaders and demonstrated the proposed technology giving the leader feedback on the needs of the people, names of important and influential people, demographical constitution, past results, etc.

The research work is done much before the time when the elections are scheduled. The input-output relationship between people and their standing or aspiring representatives is facilitated.

Even though Election Awaaz does not take any assignment involving extra-constitutional means, the politicians feel benefited because they get unbiased feedback on their position in the constituency and a comprehensive action plan on how to improve it. Awaaz India has worked with politicians across the party lines with high profile candidates from National Parties on one side and independent candidates on the other side.