BUSINESS PRINCIPLES OF ELECTION AWAAZ

* Election Awaaz strive for integrity and honesty in all that it does. It complies fully with the law and all relevant regulations of India. While    its approach is open and dynamic, Election Awaaz respects confidentiality.

* The main goal of Election Awaaz is to satisfy the needs and wants of clients and offer a superior concept with unparalleled quality,     creativity and flexibility.

* Election Awaaz recognizes the importance of speed in all aspects of its business.

* Independence is at the core of Election Awaaz’s value proposition and its neutrality will be maintained at all costs and works as
   non-partisan.

* Election Awaaz’s people are its most valuable resource and its aim is to recruit the best people for every function of its business.

* The culture of the Election Awaaz combines a clear recognition of teamwork as a key element of success. Election Awaaz
   stresses openness and fast decision-making.

* Election Awaaz strives for leadership in its continuous pursuit of building the best model available in India. Election Awaaz will
   spare no effort in securing thought leadership and will invest substantially in technology to obtain and sustain a competitive edge.