Election Awaaz provides survey of public opinion from a particular area. Public opinion are usually designed to represent the opinions of a population by conducting a series of questions and then extrapolating generalities in ratio or within confidence intervals.

Public opinion is gathered through telecommunications or in person to person contact. Different methods and techniques are used by Election Awaaz to do the job for the candidates and political parties in India. Opinion generated by the company for the candidates surpasses all previous orthodox procedures because latest technology is being used. The Company uses Internet surveys vis-à-vis physical surveys, where a sample is drawn from a large panel of volunteers and the results are weighed to reflect the demographics of the population of interest.

Public opinion gathered by the Election Awaaz reflects the position of a candidate or political party in particular constituency/polling booth. It also reflects the grey areas to the candidates/political parties where they have to concentrate in order to get the winning edge during election.

The data also reflects the strength and weaknesses of the opponents so that the candidate/political party become well prepared to face the opponent in the real battle during election.